If you are planning to start or grow your HVAC company in 2022, here are some tips you can consider before taking your big step
Some companies have realised that to achieve greater and better results, they must change the way they do things. This is the opportunity for the industry to mould and model the links that companies have with third parties.
During 2020-2021, B2B formats in the air conditioning industry have undergone a change that would be equivalent to 5 years in regular development. Due to the pandemic, most of the established ways of knowing customers have been reduced and modified, giving way to a digital transformation that is here to stay.
In-person formats are timidly retreating in a world that has realised that being present for its customers does not literally mean moving to a certain place. In addition, in most cases, these in-person meetings will no longer be necessary.
How does this translate? It’s time to familiarise yourself with online calls and digital communication tools.
And although the road may not be easy, you don’t have to travel it on your own. Choosing the right partners to accompany you in the process is key, and would help you save time and energy, making your efforts more meaningful.
What will be the HVAC trends for 2022?
The digitisation of the business, product innovation, the value of the human team and the search for sustainability are the pillars that will define the most immediate future of the HVAC industry. After two particularly challenging years, and with the obligation to continue fighting climate change, it is time for all actors to focus on the recovery of the sector.Therefore, growing online and selecting a solid network of contacts in the right markets of the air conditioning industry will be the winning formula. The business growth of 2022 is more connected to work strategically, plan and assertively choose in which markets will best fit your business.
Having mentioned the importance of digitisation in the HVAC industry, let’s go on to see why you need a partner and what you need to know before choosing the right one.
A partner will help you integrate your company, from technology to processes. Customers demand speed and an extraordinary experience; you can’t waste time learning how to integrate your technology on your own. In this hyper-specialised world, it is better to let an expert help you than to lose focus on doing it on your own. If disconnecting your data is giving your customers a bad experience, someone else will give them a better one and they are likely to abandon you.
Why do I need a partner?
5 recommendations to correctly choose a right partner
- Specialisation: currently there are a large number of consulting companies, but when we analyse them we notice that they are generalists in some of the areas and specialists in others.
When we talk about specialisation, we mean that the partner has been working for several years helping clients achieve their goals in a specific niche. This is where experience generally generates great value for the results you want to achieve.
That is why it is important to stop to analyse the specialisation of the potential partner (his talent), in order to challenge him and generate value together. - Relationship and contracts: a partner is an ally that must have the capacity to execute activities related to the value you want to generate. To consider a supplier as a partner, the following must be fulfilled:
- Bond: the relationship between client and partner must be fostered by the bond of trust, where both parties can trust themselves for the common good. However, there are strategic issues that in some cases do not have to be exposed. And rightly so! It is that a bond of trust does not mean that strategic information should be shared. Everything has its moment and space.
- People: Having labour agreements greatly facilitates the relationship, since both parties know what are the tastes or displeasures that can be generated in various situations. Having said that, each party will make the necessary reciprocal effort so that this agreements can continue to be built.
- Values: Let’s understand that they are two different companies and that in the same way these values can be totally different. This is where the ability to learn and adapt both parties play a fundamental role, since both the client can learn from the principles of his partner and the partner from the client’s principles.
- Culture: in this relationship there are two totally different companies where there are values, purposes, diverse visions to address situations. The greatest challenge of culture is conversion, where the culture of one begins to join the culture of the other. When they are totally different cultures it is more complex to find those points of convergence at the beginning; however, they tend to be more lasting and enriching relationships.
At this point it is very important to mention that, when the culture of one company begins to reject the culture of another, the best immediate action is to take a step back and establish the different labour agreements. - Support and scalability: When a company is looking for a partner it is because it needs help, and on many occasions this help requires extensive support mechanisms to generate the confidence of a correct execution.
When a partner is a specialist, it rarely requires a large structure to provide support. But sometimes it requires an external livelihood to ensure that in extreme cases, it can continue climbing.
Future: We are constantly walking forward, and when we look for a partner with a specialty we do it not only because of his knowledge, but also because of the vision he delivers to the market to address different trends, tools and capabilities.
Having a partner just to develop a specific task is a waste, since there is a lot of rich knowledge that allows you to giantize the vision of the company and the collaboration roadmap.
Finally, agility has also demonstrated the existence of values that, if followed, could give us a different result from what we have historically seen. These principles go hand in hand with the thought we have to address challenges in different ways.
Moving forward is key, as well as testing a lot and apply changes in your strategy to achieve improvements
Rome wasn’t built in a day. Choose right and you will ensure a successful path.
If you feel like asking us how to get to your dream niches, we’re here to listen.
